https://vimeo.com/1065635751/035752d20c?share=copy
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David Burkus, a long-time MMTer and best-selling author, once shared that when he explained MMT to a friend, he described it as a community where many members have "personality-based brands." This struck a chord with me, as many in the community have built sizeable businesses with a personal brand component.
But what's also true is that many people reach a stage in life where they have a desire to send the elevator back down.
In our intake forms over the years, we've asked a forward-focused question: "What do you hope to be doing three years from now?"
The most common responses include "public speaking, mentoring, writing a book, launching a podcast," and similar goals. This makes sense since many are on the path of shifting from success to significance and have a strong desire to package their hard-learned lessons to help others on their journey.
And although we’ve had some MMT sessions like “How to Sell a Million Copies of Your Non-Fiction Book with Charlie Hoehn” or “The Creator Flywheel with Nathan Barry” that have been super well received, from a programming perspective we need to be conscious that building reach and influence is not a focus for everyone in the community.
Over the last year, I have personally shifted a lot of my focus into thought leadership. I skipped hosting an MMT Gathering in 2024 in order to create space for the creative process. Laying down the groundwork for the next decade for projects that will include multiple audiobooks, traditional books, and a podcast.